Changing perceptions about cannabis products with packaging
Changing perceptions about cannabis products as the country’s view of marijuana use relaxes, product packaging is playing a central role in shaping the way consumers and governments perceive the legitimacy and safety of cannabis products. Cannabis packaging is evolving at light speed from plastic baggies/jars to highly sophisticated and certified child-resistant designs that rival those used in traditional consumer products. Changing perceptions also means using packaging to educate and strongly position the product to command different price points. Customers are far more likely to believe in the quality and safety of a cannabis product if it is well packaged as opposed to using bags/jars only. A consumer’s decision to buy is driven by great packaging and it’s precisely why a cosmetic customer might pay $100+ for a lavish carton with a small tube of anti-aging cream — perceived value! Outer packaging is one of the most important factors in a go-to-market s...
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